Coke. Christmas Out Of Home.
MANIFESTO: A NEW NORMAL
For Moms, that could mean a world where we’re more Super than ever. A world where
our families are pretty Super too. What if we saw more miracles like when the world was closed?
Dad proudly presenting his ugali and lamb stew. The 14-year-old serving the 8-year-old. A world where
we bring back the simple joys Like longer family dinners and longer kisses good night.
We get to decide what happens next. Whether you’re a single mom, a new mom,
The mom who’s also Gran Or even the mom you don’t call mom, We can create a better world.
Where we make special dishes, even if it’s just Monday. Where we still, ask, “What’s for dinner?”
but Dad answers. Where old traditions like iftaar, feel new again.
And imperfect chapati is just perfect. No more lunch over laptops, and more lunch picnics.
Less same-old same-old and more new ways to make fah-fah. Less Whatsapp and more kitchen
chit chat. We’ll make any excuse to meet at mama lishe And think of those we’ll eat Nyama choma
with again. In this new world, a table for four is blessed with more, Even nosy Malume from next door.
A glass half full still goes best with every meal. Everything tastes even better than it did before. All of
us are connected like never before, And best of all, we’re...
BIG IDEA: OPEN LIKE NEVER BEFORE
OUT OF HOME BILLBOARDS
Credit
Art Director: Olé Tshetlo | Copywriter: Vusimuzi Khoza | Creative Director: Jonathan Wolberg
Executive Creative Director: Suhana Gordhan / Ad Agency: FCB Joburg
